Superintelligence to skyrocket your GGR

VIVA AI is an advanced algorithm that studies the behaviour of each player individually, automatically personalizing game recommendations, bonuses and retention materials.

The result: higher Engagement, stronger Retention and significant uplift in GGR — all while saving precious time for your management team.

Behavioural AI Engine

Behavioural AI Engine

Every player is unique. Our data collection engine continuously learns individual behaviour to deliver real-time personalized experiences.

  • Game & bonus recommendations tailored per player
  • Automated retention journeys & communication flows
  • Personalised protection journey for responsible play

Realtime Orchestration

Trigger the right journey at the right moment — based on live signals like session value, churn risk, tilt detection, or VIP upgrades.

PLAYER ACQUISITION
€304 → €210 CAC CFTD
PLAYER VALUE
€641 → €1203 CA LTV (12 months)
PLAYER RETENTION
27% → 49% Industry-avg
Realtime orchestration
One-on-one lobby recommendations

One-on-one lobby recommendations

Personalised lobby for every player: game rows, order and banners adapt in real time based on individual behaviour and predicted next best action.

  • Dynamic “Top for You” & new-for-you rows
  • Contextual banners & callouts per session
  • Real-time re-ranking driven by behavioural AI

One-on-one personalised reload bonuses

Bonus type, amount and timing are tailored to each player’s value, risk and churn propensity — maximising engagement while protecting players.

  • Per-player bonus sizing & wagering rules
  • Event-driven triggers (weekend, session streak, tilt)
  • Transparent control groups for true uplift
Personalised reload bonuses
Personalised CRM campaigns

One-on-one personalised CRM campaigns

Automated journeys across email, push and onsite messages — content and send-time are optimised per individual to improve retention.

  • Behavioural segments & next-best-message
  • Send-time optimisation per user
  • Cross-channel orchestration (email / push / onsite)